TOM FORD × LEICA — FABULOUS AFTER DARK
Brand Collaboration / Art Direction / Campaign / Digital Experience
Fabulous After Dark is a speculative collaboration between Tom Ford Beauty and Leica, exploring the relationship between scent, photography and the desire to be seen.
The collaboration brings together two brands with a shared connection to fashion, image-making and creative culture. Tom Ford’s confident, sensual and provocative identity meets Leica’s photographic heritage and status within the creative community, creating a natural crossover between their audiences and visual worlds.
Centred around Tom Ford’s Fucking Fabulous fragrance, the campaign translates this shared language into an after-dark experience shaped by nightlife, intimacy, creative culture, and analogue photography.
The collaboration extends across campaign imagery, web design, social content, physical invitations and an experiential launch event, creating a cohesive identity across digital, print and physical spaces.
What does fragrance have in common with photography?
Both can capture a moment without explaining it. A photograph preserves how something looked; fragrance can preserve how it felt.
Fabulous After Dark uses this connection to position Fucking Fabulous within the world of analogue photography. The campaign explores intimacy, nightlife and spontaneous moments through grainy black-and-white imagery inspired by contact sheets, direct flash and 35mm film.
The creative idea is built around a simple thought:
See. Be seen.
The Experience
Fabulous After Dark becomes a physical photography experience in London.
Guests are invited to discover Tom Ford fragrances before documenting the evening using Leica point-and-shoot film cameras.
Guests leave with a travel-size Fucking Fabulous fragrance, while their exposed rolls are collected, professionally developed and returned as personal contact sheets documenting the night. Together, the fragrance and photographs become a lasting record of the experience, transforming the launch itself into the campaign’s next body of imagery.
Shoot the night on Leica.
Discover Tom Ford through scent.
We’ll develop the rest.
