Dizziak Campaign
Our team was tasked with elevating brand awareness and community engagement for Dizziak, an award-winning, ultra-hydrating haircare and bodycare range designed for every hair type and body. Rooted in inclusivity and inspired by East London’s edgy, multicultural vibe, Dizziak merges fashion, beauty, art, and music to create a truly modern brand.
For this campaign, we developed a comprehensive social media strategy that balanced brand integrity with evolving social trends. The visuals aimed to capture Dizziak’s essence: real, authentic, inclusive, edgy, and casually provocative.
To achieve this, we worked with three youthful, trend-forward models to reflect the brand’s fresh and captivating energy. This decision was informed by research highlighting the psychology of brand loyalty, with studies showing a 75% likelihood of continued preference for products chosen in youth.
Our shoot featured bold styling choices, including jewelry and smudged makeup, to evoke the carefree feeling of unwinding after a night out—mirroring the act of getting ‘unready’ with a refreshing Dizziak shower. Through these elements, we highlighted personal expression while maintaining the brand’s edgy tone.
Art Direction:Yasmine Steele, Sabrina Colognese Dibello, Charly Porter, Manav Dwivedi, Mandy Tong,
Photography: Eulogio Montijano, Models: Shenell Dunkley, Lara Mort, Kai Bood, Makeup Artist: Candy Chung
Photography: Eulogio Montijano, Models: Shenell Dunkley, Lara Mort, Kai Bood, Makeup Artist: Candy Chung
Product Photography
By replicating this dramatic interplay of light and shadow, we aimed to create a bold, captivating atmosphere around Dizziak's haircare and skincare products. The use of moody lighting added depth and mystery, aligning with the brand's unconventional edge.
Art Direction: Yasmine Steele, Sabrina Colognese Dibello, Charly Porter, Manav Dwivedi, Mandy Tong, Photography and Editing: Yasmine Steele, Mandy Tong, Sabrina Colognese Dibello
Dizziak ASMR Video
ASMR, or autonomous sensory meridian response, has become a powerful tool for creating moments of calm and connection in today’s fast-paced digital world. Originally designed for sleep and relaxation, ASMR has evolved into a social media sensation, weaving soothing sounds into skincare routines and ‘get ready with me’ videos.
We wanted to reimagine this sensory experience through the lens of Dizziak’s haircare and skincare products. By pairing Dizziak’s luxurious textures and effective formulas with immersive ASMR elements like the sound of product applications, water noises, and tactile interactions, we aim to create a sensory journey that resonates with the brand’s ethos of self-care and relaxation.
By aligning Dizziak with the comforting rituals of winding down, this concept transforms ordinary moments into something soothing and memorable, creating an emotional connection through sound and touch.
Art Direction: Yasmine Steele, Sabrina Colognese Dibello, Charly Porter, Manav Dwivedi, Mandy Tong, Videography and Editing: Mandy Tong, Set Production: Yasmine Steele, Sabrina Colognese Dibello, Charly Porter, Manav Dwivedi
Dizziak Lifestyle Campaign
For the lifestyle campaign, we drew inspiration from 90s nostalgia, a cultural reference that resonates with both older and younger generations. Nostalgic marketing has proven to build trust and loyalty, tapping into the shared memories of an era that continues to influence consumer preferences.
We also wanted to reflect the fast-paced, on-the-go lifestyle of Londoners, who are constantly using haircare and skincare products, whether at home or on the tube. Capturing these everyday moments helps create a sense of relatability, making the brand feel more connected to the daily routines of its audience.
The ongoing popularity of 90s trends and our focus on iconic London locations in East and South London further strengthened the campaign’s authenticity. This lifestyle shoot not only highlighted the cultural relevance of Dizziak but also captured the brand’s edgy, modern spirit in a way that felt natural and relatable to its London-based following.
Art Direction:Yasmine Steele, Sabrina Colognese Dibello, Charly Porter, Manav Dwivedi, Mandy Tong,
Photography: Yasmine Steele, Models: Max Mcconachie, Kadi Diallo, Maximillian, Mandy Tong,
Makeup Artist: Candy Chung
